Enrollment options

Marketing Public Health

How can the basic principles of branding and marketing contribute to the success of your public health mission? Learn how to develop an effective marketing communications plan.

Boston University School of Public Health Enroll

Course Information

Pre-requisites

  • none

About this course

Whether you are managing a single community program or an entire public health department, understanding the basic principles of branding and marketing can be crucial to your success. Every program and organization has key stakeholders, and the goal of this course is to offer you concrete strategies for communicating with those stakeholders in order to support your broader program and organizational goals.

What you'll learn

After completing this course, you will be able to...

  • Describe the four pillars of building a strong brand
  • Outline the steps for developing an effective marketing communications plan which includes:
    • Understanding the mission and goals
    • Knowing the audience
    • Identifying the core umbrella messaging
    • Defining messaging by target audience, and
    • Identifying and prioritizing tactics
  • Describe the importance of educating the staff and other stakeholders on desired brand behaviors, and
  • Identify and track success metrics.

Subject Matter Expert

Enrollment and Contact Hours

Note there are two different options for enrolling in this course highlighted in the table below.

The Certificate of Completion will include the length of the module. Generally 50 – 60 minutes is equivalent to 1 contact hour. Contact hours may be applicable towards continuing education requirements for certain credentials. Check with your credentialing body to verify if the topic meets its continuing education requirements.

Enrollment Options Key
For a Certificate of Completion
Enroll-001
To Audit (No Certificate)
Audit-001
Self enrollment (Student)