About this Webinar

This webinar will use didactic and workshop techniques to inform participants of best practices in public health communication to promote equity and inclusion. An overview of health literacy will be discussed, as well as how it connects to health equity. We will also speak about health literacy efforts in our community, and review how health literacy can be improved using digital literacy, cross-cultural communication, and non-biased language.

What you'll learn

At the end of the recording, participants will be able to:

• Describe the landscape of health literacy and choose inclusive language
• Develop public health messaging that incorporates numerous aspects of literacy that impacts health
• Identify communication strategies to promote the use of inclusive and non-stigmatizing language as part of public health communication

Subject Matter Experts

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  Jennifer Ceide, MPH

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Jennifer Ceide has worked in the field of public health since 2009, with a strong emphasis on health education and communication. Her focus on developing educational programs for patients with Asthma afforded her the opportunity to present her work to clinicians of the Shanghai Children Medical Center in Shanghai, China. Her leadership in guiding the implementation of tobacco cessation systems at Jamaica Hospital led to the Gold Star Recognition in the NYC Tobacco-Free Hospital Campaign Certification from the New York City Department of Health. She currently serves as Primary Faculty for the Master of Public Health program at the University of New England in Maine. Jennifer recently developed a Health Education Design course that has been described as challenging, practical, and enjoyable by MPH students. Jennifer is Haitian-American and was born and raised in Brooklyn, NY. She attributes much of her success to being raised in a richly diverse community and obtaining both undergraduate and graduate degrees from institutions in Jamaica-Queens, NY and New Orleans, LA, two culturally-vibrant US cities.

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  Liz Scharnetzki, Ph.D.

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Liz Scharnetzki, Ph.D., is a Staff Scientist at the Center for Outcomes Research and Evaluation (CORE) at Maine Medical Center Research Institute (MMCRI). Dr. Scharnetzki completed her PhD in Experimental Social Psychology at the University of Vermont. Her research interests lie in understanding how stigma and identity threat impact the delivery and receipt of health care. Before joining CORE, Dr. Scharnetzki worked at Vermont’s Agency of Human Services, developing policy research projects aimed at promoting social capital within Vermont’s criminal justice system. Dr. Scharnetzki’s other prior positions include serving as a lecturer at universities and colleges in both California and Vermont, and working as a Research Technician at one of the NIH Building Infrastructure Leading to Diversity (BUILD) Initiative sites. Dr. Scharnetzki currently serves on the National Lung Cancer Roundtable Stigma Committee and co-leads MMCRI’s Diversity, Equity, and Inclusion Workgroup.

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  Leo Waterston, M.A.

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Leo Waterston, M.A., is the Program Director for the Center for Outcomes Research and Evaluation (CORE) at Maine Medical Center Research Institute, where he is responsible for the Center’s operations, strategic planning, and management of staff and resources to support CORE’s mission. Leo also serves as Project Director for the Maine Lung Cancer Coalition, a grant-funded lung cancer prevention and screening program with partners throughout the state of Maine. Leo has more than 15 years of experience working in health care research, management, and public health. He earned a B.A. in Psychology from Clark University and a M.A. in Clinical Psychology from Fordham University. He currently serves on the National Lung Cancer Roundtable and Maine's Impact Cancer Network. Orion Tucker (he/him) has a Bachelor of Arts in Political Science and Psychology from Temple University in Philadelphia, PA, where he completed his senior capstone in LGBTQ+ Politics. Orion, from his lived experiences, brings a passion for improving diversity, equity, and inclusion efforts in order to enact meaningful change for the LGBTQ+ community. He brings this drive to his work every day as Health Equity Alliance’s LGBTQ+ Program Manager. Over the years, Orion has provided education, training, consulting, and curriculum design to community-based agencies, healthcare organizations, colleges and universities, businesses, and others to expand competency and affirming experiences for LGBTQ+ identifying individuals in the various communities he has served. Orion is also a Certified Personal Trainer who values behavior change and meeting people where they are.

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  Orion Tucker

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Orion Tucker (he/him) has a Bachelor of Arts in Political Science and Psychology from Temple University in Philadelphia, PA, where he completed his senior capstone in LGBTQ+ Politics. Orion, from his lived experiences, brings a passion for improving diversity, equity, and inclusion efforts in order to enact meaningful change for the LGBTQ+ community. He brings this drive to his work every day as Health Equity Alliance’s LGBTQ+ Program Manager. Over the years, Orion has provided education, training, consulting, and curriculum design to community-based agencies, healthcare organizations, colleges and universities, businesses, and others to expand competency and affirming experiences for LGBTQ+ identifying individuals in the various communities he has served. Orion is also a Certified Personal Trainer who values behavior change and meeting people where they are.

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  Inza Ouattara

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With a Doctorate in Educational Leadership, a Master of Public Policy and Management and as a Licensed Social Worker, Dr. Ouattara currently works as the State of Maine Refugee Health Coordinator. Dr. Ouattara has 21 years of experience working with refugees and immigrants in Africa and in the United States. In his current position, Dr. Ouattara oversees the domestic medical screening of refugees, asylees, and other ORR eligible populations in Maine. He is also an Adjunct Professor at the Southern New Hampshire University teaching Sociocultural Perspective.

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  Andrew Solomon

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Andrew P. Solomon, MPH, is the Senior Program Manager for the federally funded Northeast Telehealth Resource Center (www.NETRC.org), a member of the National Consortium of Telehealth Resource Centers and a project of Medical Care Development, Inc. (www.MCD.org). Andrew has worked with over 600 health care provider organizations, government agencies, and others to design, implement, and optimize telehealth programs. NETRC’s scope of services cover the “A to Z” of telehealth program development, including legal and regulatory considerations, quality and equity best practices, training resources, and sustainability. Andrew’s experiences also include developing and managing a population health program at a Community Health Center in Rhode Island. There, he implemented projects such as text-messaging programs to improve patient engagement and a transportation program to assist patients in getting to appointments and other health-related services. Andrew holds a Master of Public Health from Boston University.

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  Kerri Barton

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Kerri earned her MPH at Boston University School of Public Health in 2011. She has since worked for the Massachusetts Department of Public Health as an infectious disease epidemiologist, at Maine Medical Center as a Rural Research Navigator, and now works for the City of Portland Public Health Division as the Interim Program Coordinator for Harm Reduction Services in the Needle Exchange Program.

Registration

Select the Enroll Me button below to register for this recording. If you have any trouble accessing the recording, contact support@nephtc.org.

_{Acknowledgement: This project is/was supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31685 “Regional Public Health Training Center Program.” This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.}

About this Webinar

In February of 2020 Vermont began preparing for what became the COVID-19 pandemic. From the start, the Governor and the people supporting him, most notably the Commissioner at the Vermont Department of Health, relied on science and the data at hand to inform the public. During this session, you will learn the principles of effective marketing in public health and how Vermont applied the principles in its messaging.

What you'll learn

At the end of the webinar, participants will be able to:

• Summarize the basic components of a public health communications strategy
• Outline what worked well with respect to the Vermont Department of Health communication approach to the COVID-19 pandemic
• Recognize some common pitfalls to avoid in public health communications
• Apply principles of effective communications strategy by analyzing a current campaign

Subject Matter Experts

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  Rebecca Brookes

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Over the past 40 years, Rebecca has worked nationally and internationally in many areas of public health marketing and behavior change, including the Tobacco Control Programs for New York State and Vermont. She’s worked for the Ford Foundation, the US Embassy in the Dominican Republic, Planned Parenthood International Federation and Planned Parenthood Federation of America (where she was national Director of Social Marketing), and trained national grantees for Substance Abuse and Mental Health Services Administration (SAMHSA) to embed behavior change into programs. Rebecca was on staff at VDH from 2012-2017, where she worked on the Medicaid Tobacco Benefit Expansion and Promotion Initiative and was a co-author on the subsequent article “A Framework for Effective Promotion of a Medicaid Tobacco Cessation Benefit,” published in Health Promotion Practice in July 2020. She has been on the editorial board for Social Marketing Quarterly since 2013. She currently holds a legislative appointment to the Vermont Substance Misuse Prevention Oversight and Advisory Council, which advises the Governor and legislature on policy for tobacco, alcohol, marijuana, and prescription drugs. Her profile as a social marketer in public health will be the first inclusion of social marketing in the upcoming third edition of 101+ Careers In Public Health published by Columbia University.

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  Shari Levine

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Shari Levine has extensive professional experience in communications and in writing for various public and professional audiences. She has a demonstrated history of working in the health, wellness and fitness industry. Shari’s experience includes consulting with nonprofit organizations, use of program evaluation and also editing, journalism, and creative writing. She is known as a strong media and communication professional. Shari earned her Master of Public Health (MPH) degree focused on Health Education and Behavioral Sciences from Emory University. Presently, she is the Information Director for the Vermont Department of Health, Division of Maternal and Child Health. She has served on the VDH COVID 19 Crisis and Emergency Response (CERC) team over this past year, in which data, assessment, message design, and evaluation were used to inform Vermonters of the risks and the nature of COVID 19.

Registration

Select the Enroll Me button below to register for this webinar. If you have any trouble accessing the webinar, contact support@nephtc.org.

_{Acknowledgement: This project is/was supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31685 “Regional Public Health Training Center Program.” This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.}

_{* Yale School of Public Health, Office of Public Health Practice, a New England Public Health Training Center partner, is a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. All CHES credit inquiries are managed by YSPH}

About this Webinar

Creating Your Marketing Pitch is one-hour webinar for public health managers and leaders. An “express” version of the Creating Your Marketing Pitch half day workshop, this webinar draws from recent public health case studies to offer practical, actionable advice on creating concise, compelling messaging for programs and projects.

What you'll learn

At the end of the course, participants will be able to:

• Name the four characteristics of effective messaging
  
• Describe how to formulate a clear, concise, compelling elevator pitch for a program or project
  
• Differentiate between the main message and the 4 – 6 supporting points.
• Assess the value and nature of audience-level messaging

Subject Matter Expert

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  Michele Levy 
  Marketing Consultant
  ML Brand Strategy Consulting

Registration and Contact Hours

Select the Enroll button below to register for this webinar. If you have any trouble accessing the webinar, contact trainingmanager@nephtc.org.

The Certificate of Completion will include the length of the webinar. Generally 50 – 60 minutes is equivalent to 1 contact hour. Contact hours may be applicable towards continuing education requirements for certain credentials. Check with your credentialing body to verify if the topic meets its continuing education requirements.

About this Webinar

The Webinar will focus on developing participants' skills to communicate complex health information in ways people can understand. Clear and simple health messages & materials help all audiences and members of your community (especially those with limited literacy skills) read, understand, and act on health information. Participants will take an audience-centered approach to assessment and creating materials and messages that are readable, actionable and culturally relevant. We will pay close attention to what plain language writing and design look like and how to apply plain language writing and design principles in practice. Although not required, participants may work on a health communication project of their own during the applied activities.

What you'll learn

At the end of the course, participants will be able to:

• Recognize health literacy, language and culture as potential barriers to communicating public health messages.
• Use health literacy tools and techniques to assess the readability and actionability of materials & messages.
• Apply plain language principles to public health materials & messages to enhance ease of use for all readers.

Subject Matter Expert

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  Sabrina Kurtz-Rossi, M.Ed.
  Assistant Professor, Director
  Tufts Health Literacy Leadership Institute
  

Registration and Contact Hours

Select the Enroll button below to register for this webinar. If you have any trouble accessing the webinar, contact trainingmanager@nephtc.org.

The Certificate of Completion will include the length of the webinar. Generally 50 – 60 minutes is equivalent to 1 contact hour. Contact hours may be applicable towards continuing education requirements for certain credentials. Check with your credentialing body to verify if the topic meets its continuing education requirements.

About this Webinar

The series of three Webinars provides a progressive look at the art of persuasion in a health conversation. In session three, we will explore first impressions and how that generates and sustains your professional brand. The perceptions others have of us impacts our ability to influence decisions, opinions and outcomes. The struggle is often about the need to be authentic, while presenting a professional persona. We will bring those two concepts together through awareness and techniques for honest presentations using a fine tuned delivery system. Our conversation will include effective introductions, questions, and difficult conversation that build strong working relationships.

What you'll learn

At the end of the course, participants will be able to:

• Define key characteristics of each element of one’s own brand.
• Identify how to create the brand you want.
• Identify possible risks to your brand.

Subject Matter Expert

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  Katherine Galasso
  MS, CIF and Member of
  the International Motivational Interviewing Network of Trainers, (MINT)
  Primary Instructor
  Katherine Galasso Consulting, LLC
  

Registration and Contact Hours

Select the Enroll button below to register for this webinar. If you have any trouble accessing the webinar, contact trainingmanager@nephtc.org.

The Certificate of Completion will include the length of the webinar. Generally 50 – 60 minutes is equivalent to 1 contact hour. Contact hours may be applicable towards continuing education requirements for certain credentials. Check with your credentialing body to verify if the topic meets its continuing education requirements.

About this Webinar

The series of three Webinars will provide a progressive look at the art of persuasion in a health conversation. In Session two, we will explore how styles influence the foundation for sending and receiving messages. In the description of each style you will recognize elements of how you think and communicate. Seeing how your style works with another style will explain why some people require more effort than others. We will also offer ways to make minor adjustments to bridge the gaps between styles. By adding awareness and techniques to your health conversations, you will be prepared to handle many types of conversations and strengthen relationships.

What you'll learn

At the end of the course, participants will be able to:

• Define key characteristics of each style and recognize how that impacts relationships.
• Identify minor adjustments one can make to improve engagement with others.
• Identify what each style needs to feel supported.

Subject Matter Expert

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  Katherine Galasso
  MS, CIF and Member of
  the International Motivational Interviewing Network of Trainers, (MINT)
  Primary Instructor
  Katherine Galasso Consulting, LLC
  

Registration and Contact Hours

Select the Enroll button below to register for this webinar. If you have any trouble accessing the webinar, contact trainingmanager@nephtc.org.

The Certificate of Completion will include the length of the webinar. Generally 50 – 60 minutes is equivalent to 1 contact hour. Contact hours may be applicable towards continuing education requirements for certain credentials. Check with your credentialing body to verify if the topic meets its continuing education requirements.

About this Webinar

The series of three Webinars will provide a progressive look at the art of persuasion in a health conversation. As individuals, we form habits of communication and methods to attempt to influence others. The exploration will include examining beliefs and interpretations of information that impact how we communicate with our clients about their health. It becomes a challenge when evidence-based information is not convincing. This series will look at methods to navigate through emerging and competing influences that impact how patients send and receive information. By engaging others in meaningful conversations about their health we have a chance to influence.

What you'll learn

At the end of the course, participants will be able to:

• Name two communication mistakes to avoid when talking with clients or communities about behavior change.
• Identify two methods to apply to a health conversation to create a meaningful experience for the client or community.
• Differentiate between ineffective and effective persuasion strategies in health discussions.

Subject Matter Expert

• 
  Katherine Galasso
  MS, CIF and Member of
  the International Motivational Interviewing Network of Trainers, (MINT)
  Primary Instructor
  Katherine Galasso Consulting, LLC
  

Registration and Contact Hours

Select the Enroll button below to register for this webinar. If you have any trouble accessing the webinar, contact trainingmanager@nephtc.org.

The Certificate of Completion will include the length of the webinar. Generally 50 – 60 minutes is equivalent to 1 contact hour. Contact hours may be applicable towards continuing education requirements for certain credentials. Check with your credentialing body to verify if the topic meets its continuing education requirements.

About this Webinar

Follow the journey of LymeTV’s Tick JEDI^TM youth tick education program – from public health educational concept to successful legislative advocacy effort. The narrative serves as a model for scaling community activism to achieve meaningful policy adjustments for a broader population.

What you'll learn

At the end of the recording, participants will be able to:

• Generate a reasonable policy intervention plan for a public health challenge
• Implement a localized coalition-building strategy to advance a common legislative goal
• Execute a campaign to shepherd an idea from grass-roots movement to established law

Subject Matter Experts

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  Adina Bercowicz
  

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Adina is the Executive Director of LymeTV, a tick-borne disease prevention organization in Maine, as well as the president of the board for the Tick JEDI Coalition, LymeTV’s 501(c)4 advocacy-focused sister organization. The Tick JEDI Coalition is a group of stakeholder organizations, which has championed educational reform for tick safety, achieving legislative milestones in multiple states. Adina served on the Department of Defense's FY19 Congressionally Directed Medical Research Programs, Tick-Borne Disease Research Program as a scientific panel Consumer Reviewer. She is currently pursuing a Master of Public Health with a focus in Epidemiology at the University of New England & is a Care for the Underserved Pathway (CUP) AHEC Scholar, an Honors Distinction Program focusing on healthcare in rural & medically-underserved areas. Adina previously worked emergency response logistics in post-earthquake Haiti, & in leadership roles designing sustainability programs that advanced education & health equity for families in Kolkata, India.

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  Megan Bradshaw
  

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Meghan Bradshaw serves as the Director of Advocacy for LymeTV, a tick-borne disease prevention organization in Maine, and she is also a co-founder and co-director of the Tick JEDI Coalition. Meghan strategizes with board members, partner organizations, legislators, and other key stakeholders to advance the organization’s high impact advocacy goals, including the first Tick JEDI Bill in New Jersey (S264). Meghan was a patient representative on the HHS 2022 Tick-Borne Disease Working Group Clinical Presentation and Pathogenesis Subcommittee. She is currently pursuing a Master of Public Health at the University of North Carolina at Chapel Hill Gillings School of Global Public Health.

Registration

Select the Enroll Me button below to register for this recording. If you have any trouble accessing the recording, contact support@nephtc.org.

Acknowledgement: This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of award 2 UB6HP31685‐05‐00 “Public Health Training Centers.” The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS or the U.S. Government.