About this Course

What you'll learn

Upon completion of this course, participants will be able to:

●        Identify and prioritize key audiences for a public health campaign based on campaign goals and audience needs.

●        Develop clear, concise, compelling, and consistent messages that are relevant to priority audiences.

●        Select appropriate communication channels and tactics to effectively reach priority audiences.

●        Create a communications plan that aligns audiences, messages, tactics, timelines, budgets, and resources.

●        Identify appropriate metrics and measures to assess communication reach, engagement, and impact.

●        Apply audience-centered communication principles to develop more focused, relevant, and effective public health campaigns.

Production Team:

EnVision Performance Solutions

Caravan Brand Partners

Registration

Select the Enroll Me button below to register. If you have any trouble accessing this training, contact support@nephtc.org.

Acknowledgement: This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Deparment of Health and Human Services (HHS) as part of award 2 UB6HP31685‐05‐00 “Public Health Training Centers.” The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS or the U.S. Government.

About this course

Creating Persuasive Public Health Messaging is a one-hour self paced course for public health managers and leaders. An “online, self-paced” version of the Creating Your Marketing Pitch half day workshop, this version contains examples from Rhode Island and Ohio.

This training is a collaboration project between Region 1 PHTC (New England Public Health Center - NEPHTC) and Region 7 PHTC (Midwestern Public Health Training Center - MPHTC).

What you'll learn

After completing this course, you will be able to...

• Identify the four pillars of a strong brand
• Explain how to formulate a clear, concise, compelling, and consistent elevator pitch
• Explain how to build a strong brand message hierarchy
• Discuss common mistakes to avoid when creating persuasive messaging
• Apply the characteristics of effective messaging using realistic public health case studies

Subject Matter Experts

• 
  Michele Levy 
  Marketing Consultant
  ML Brand Strategy Consulting

Enrollment and Contact Hours

The Certificate of Completion will include the length of the module. Generally 50 – 60 minutes is equivalent to 1 contact hour. Contact hours may be applicable towards continuing education requirements for certain credentials. Check with your credentialing body to verify if the topic meets its continuing education requirements.

_{Acknowledgement: This project is/was supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31685 “Regional Public Health Training Center Program.” This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.}

Having trouble accessing the course? Contact support@nephtc.org

About this course

Effective communication is an essential element of public health efforts. Public health professionals need ways to make health messages easy to understand for all members of the community they serve as health information can often be complex. Infographics are a dynamic way to share information, both in print and digital form. Public health professionals should be able to create effective and well-designed infographics to share important public health messages as a part of their public health communication strategy.

What you'll learn

After completing the training, you will be able to...

• List 4 elements required to develop a good health infographic
• Explain what makes an effective infographic
• Define the "Design Thinking Process"
• Use 2 Plain Language resources to simplify scientific writing
• List the 7 design principles for infographics
• Describe the 4 domains of the CDC Clear Communication Index
• List 2 ways to ensure infographics are Section 508 compliant
• List the 3 steps to test infographics before release

Subject Matter Expert

• 
  Ojaswini Bakshi
  

  MPH
  Program Director, Local Public Health Institute of Massachusetts

• 
  
  

Enrollment and Contact Hours

Note there are two different options for enrolling in this course highlighted in the table below.

The Certificate of Completion will include the length of the module. Generally 50 – 60 minutes is equivalent to 1 contact hour. Contact hours may be applicable towards continuing education requirements for certain credentials. Check with your credentialing body to verify if the topic meets its continuing education requirements.

Acknowledgement: This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of award 2 UB6HP31685‐05‐00 “Public Health Training Centers.” The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS or the U.S. Government.

About this course

Whether you are managing a single program or an entire public health department, understanding the basic principles of branding and marketing can be crucial to your success. Every program and organization has key stakeholders. The goal of this course is to offer concrete strategies for communicating with those stakeholders in order to support your broader program and organizational goals.

What you'll learn

After completing this course, you will be able to...

• Describe the four pillars of building a strong brand
• Outline the steps for developing an effective marketing communications plan which includes:
  • Understanding the mission and goals
  • Knowing the audience
  • Identifying the core umbrella messaging
  • Defining messaging by target audience, and
  • Identifying and prioritizing tactics
• Describe the importance of educating the staff and other stakeholders on desired brand behaviors, and
• Identify and track success metrics.

Subject Matter Expert

• 
  Michele Levy

  Marketing Consultant
  ML Brand Strategy
  Consulting

Enrollment and Contact Hours

The Certificate of Completion will include the length of the module. Generally 50 – 60 minutes is equivalent to 1 contact hour. Contact hours may be applicable towards continuing education requirements for certain credentials. Check with your credentialing body to verify if the topic meets its continuing education requirements.

Acknowledgement:

This training was supported by the Massachusetts Department of Public Health (MDPH) with funds made available by the Grant or Cooperative Agreement Number 6 NB01OT009172-01-02, funded by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services. This project is/was supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31685 "Regional Public Health Training Center (PHTC) Program." This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.