Effective Marketing and Communications for Public Health
Effective Marketing and Communications for Public Health
You have an important public health message—but will the right people see it, understand it, and act on it?
Course Information
- Audience:
This course has been designed for use by all public health professionals — any role, any experience level.
- Format:
This self-paced online series includes three modules, which should be completed in order. Each module will take approximately 60 minutes — we recommend setting aside a dedicated time and quiet space.
- Time:
3 Hours
- Credential(s) eligible for contact hours: Sponsored by New England Public Health Training Center (NEPHTC), a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designated for Certified Health Education Specialists (CHES) and/or Master Certified Health Education Specialists (MCHES) to receive up to 4.5 total Category I continuing education contact hours. Maximum advanced-level continuing education contact hours are 4.5. Provider ID: 1131137 Event ID:TBA
If you are not seeking a CHES/MCHES contact hours, if you complete the evaluations, you will receive a Certificate of Completion. The Certificate will include the length of the course. - Competencies: Communication Skills
- Learning Level: Awareness
- Accessibility: This training is delivered in a 508-compliant interface. During development of this training, we attempted to make the content accessible to individuals using screen readers. If you encounter trouble accessing the instructional materials by screen reader, or need any other accommodations in order to access the instructional materials, please contact support@nephtc.org, and we will do our best to make sure the content is accessible to you.
- Supplemental materials:
There is a reflection guide within the course.
- Pre-requisites: None
- Technical Requirements:
The self-paced modules were designed to work in most modern web browsers, operating systems, and devices. Some resources are available as PDFs that will open in modern browsers or using the free Adobe Reader. The reflection guide that accompanies the modules is available as a fillable pdf.
About this Course
Effective public health campaigns start with understanding who you are trying to reach, what you want them to know or do, and how you will reach them. This three-part course series provides practical tools for developing campaigns that are audience-centered, clear, compelling, and intentional. Across the three modules, you’ll learn how to identify and prioritize your audiences, develop messaging that connects with what matters to them, and create a communications plan that aligns your audience, messages, channels, resources, and measures of success. Through practical examples, reflection activities, and real-world public health scenarios, you’ll build the skills needed to create more focused, relevant, and impactful communication efforts.
What you'll learn
Upon completion of this course, participants will be able to:
● Identify and prioritize key audiences for a public health campaign based on campaign goals and audience needs.
● Develop clear, concise, compelling, and consistent messages that are relevant to priority audiences.
● Select appropriate communication channels and tactics to effectively reach priority audiences.
● Create a communications plan that aligns audiences, messages, tactics, timelines, budgets, and resources.
● Identify appropriate metrics and measures to assess communication reach, engagement, and impact.
● Apply audience-centered communication principles to develop more focused, relevant, and effective public health campaigns.
Production Team:
EnVision Performance Solutions
Caravan Brand Partners
Registration
Select the Enroll Me button below to register. If you have any trouble accessing this training, contact support@nephtc.org.
Acknowledgement: This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Deparment of Health and Human Services (HHS) as part of award 2 UB6HP31685‐05‐00 “Public Health Training Centers.” The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS or the U.S. Government.